ABOUT US

 

Vision: At IN-Próprio, we believe that fashion transcends clothing; it is a living form of art. Our vision is to be more than a brand; we are an authentic expression of the beauty found at the intersection of fashion and art. We want to be a constantly evolving canvas, where each piece is a work of art reflecting diversity, creativity, and authenticity.

Mission: Our mission is to inspire and empower individuals to embrace their true essence. We create pieces that not only clothe but tell stories, serving as artistic manifestations of the deepest layers of one's inner self. We aim to go beyond conventional fashion, fostering a community that celebrates the beauty of authenticity.

Values:

Authenticity: We value the true expression of oneself, celebrating the nuances that make each individual unique.

Innovation: We continually seek inspiration from art and change, challenging the boundaries of conventional fashion.

Connection: We are more than a brand; we are a community. Our goal is to create a deep connection with our customers and street culture.

Evolution: We believe in constant evolution, both in terms of design and mindset. We are always exploring new ways to express ourselves and inspire others.

Acceptance of Mistakes: We recognize the beauty in mistakes, as they are an integral part of the human journey. We learn, grow, and become more authentic through experiences.

At IN-Próprio, we are not just in the fashion industry; we are on the journey of self-expression and self-discovery, where each piece is a unique artistic expression celebrating the richness of life. Join us as we celebrate individuality, art, and constant evolution.